What’s the History of the Alfa Romeo Logo?

March 16th, 2018 by

Alfa Romeo Logo

The enigmatic Alfa Romeo logo isn’t an ordinary logo you’d see on most Bonney Lake badges. With red cross on a white field on the left and what looks like a snake eating someone on the right, it’s a mysterious little number. Alfa Romeo of Tacoma is here to pull back the veil and tell you exactly what the mysterious logo means.

Your Slice of Alfa Romeo History

The left side isn’t too hard to work out. That red cross on a white field? It’s Milan’s flag – soccer fans will recognize it from A.C. Milan’s logo. And the man eaten by a snake thing? That goes right back to the Crusades. Yep, you read that right – the Crusades. Otone Visconti, the founder of Visconti Family, defeated a noble Saracen knight and followed custom by adopting the symbols carried on his shield. The human is actually coming out snake, symbolizing his becoming a new man. This logo sits nicely on vehicles that look different – and new – from the others you’ll see speeding down SR 7.

Ready to Check the Logo Out?

If you’d like to check out the logo, learn more about our history or where our vehicles are made, why not visit the Alfa Romeo Tacoma showroom today? Contact us to get started.

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